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A few words from art consultant and gallery owner Luc Van Middelem

Why a Paul Van Hoeydonck exhibition?

Clearly, as a ZERO artist, Paul Van Hoeydonck is just as important as any other ZERO artist and one of the world’s avant-garde artists at the right moment in art history. Not only is he just as important as any other ZERO artist, but – like them – he has also participated in the most important ZERO exhibitions. Paul Van Hoeydonck is grossly underappreciated and, historically speaking, probably the most underrated artist of the 20th century. The Greek sculptor-artist Vassilakis Takis for instance, who is just as important as Jean Tinguely, is also grossly underrated and ten times less expensive than his Swiss colleague Tinguely. Presently, Paul Van Hoeydonck is still a bargain, judging by the prices he fetches at international auctions of Christies and Sotheby’s in London and New York, where millions of dollars or euros are paid for works by fellow ZERO artists such as L. Fontana and P. Manzoni. Other ZERO artists such as G. Uecker, O. Piene, J. Schoonhoven and A. Macke easily sell for several hundreds of thousands of euros as well, while Paul Van Hoeydonck’s ZERO works only fetch several tens of thousands of euros. Now you will understand why I am organising a major exhibition of Paul Van Hoeydonck’s ZERO works and why I am buying the complete remainder of his oeuvre. You would have to be blind to not notice that a revaluation of Paul Van Hoeydonck’s works is long overdue. You can enjoy historically important avant-garde works of art and land an excellent financial deal at the same time.

Big Money

I am always looking for historically important artists from the 1960s-1970s whose proper value is not yet appreciated. That is why I have been recommending Vassilakis Takis’ works to my clients for years now. Finally, my vision is confirmed by a major retrospective, which will be held at Tate Modern in London in 2017. It is evident and expected that the prices for Takis’ works will skyrocket once his exhibition is opened at Tate Modern, one of the leading art temples in the world. This generally happened with ZERO artists after the major ZERO exhibitions at the Guggenheim in New York, the Martin-Gropius- Bau Museum in Berlin and the Stedelijk Museum in Amsterdam. Today, art experts consider ZERO art to be ground-breaking. ZERO artists paved the way for the conceptual art you can see all around you nowadays. This is one of their key contributions to contemporary art and their influence on present-day artists is greater than we suspect. While their art was once maligned – Paul Van Hoeydonck’s work, for instance, was not accepted by many Belgians – it has become particularly sought after in recent years. At a Sotheby’s auction in 2010 a collection of 49 works of the ZERO group was sold for a whopping 84.5 million dollars. Art galleries all over the world are now jostling to offer ZERO art. The recent major ZERO exhibitions in New York, Berlin and Amsterdam can only add to the rush. I would like to end by saying that it is an art dealer’s job to advise his clients well and allow them to not only enjoy the finest art, but also propose a solid financial deal. Thus it is my recommendation to buy Paul Van Hoeydonck’s ZERO art. For more detailed information on the content and the evolution of the artworks of Paul Van Hoeydonck, please visit the gallery Zeedijk 734. A catalog has been issued specially for this exhibition and is available for free at the gallery.
Luc Van Middelem

PAUL VAN HOEYDONCK, ZERO ARTIST: Tentoonstelling 5/8 - 18/9